Magnetic Case Study

Strategy Form - 07 Magnetic Case Study

Step 1 of 6

The Magnetic Case Study Framework

Case studies are a great way to generate leads and sales for your business.
This worksheet will help you create a clear plan of attack to ensure that you're:
  1. Producing case studies that speak to your ideal customers
  2. Save time and money by focusing on producing case studies that will give you the best ROI
Tip: Try to be as transparent and real as possible. As humans, we tend to hide our faults and craft a better version of something rather than reveal the truth if the truth is not the best.
Be that as it may, shedding the ego and leading your content with transparency helps build trust in the reader. And since you’re hoping to convert the readers of your case studies into sales leads, you can’t discount the importance of building that trust.
Tell the story behind the numbers.
1. THE IDEAL CUSTOMER
Highlight the client and the type of business/category they are in, so the person reading it can identify with that client.
2. PROOF
Client testimonials.
3. THE HOOK
Craft a punchy headline that grabs attention with a metric-driven result.
4. THE CENTERPIECE
Problem - The before picture. Solution - Strategy you used to solve the problem. Result - The outcome of your solution.
5. TAKEAWAYS
A valuable resource with actionable takeaways.
6. ACTION
What is the next step for someone reading the case study?

1. Your Ideal Customer

Who do you want to attract?
TARGET AUDIENCE
Who are you writing this case study for? Who are you trying to bring into your business?
What types of clients are you wanting to attract?
Industry
Niche
 
Biggest Desire
What is their biggest desire (end goal)? What do they want to achieve both professionally and personally?
For example, freedom, impact, more time with family, etc.
Professional
Personal
 
Problem/Challenge
What’s stopping them? What are their biggest challenges/pain points?
List 1-3 problems they’re trying to solve
Problem/Challenge
 
Which client have you already helped to overcome 1 of the challenges listed? Who would be the best person/company to highlight?
Other Clients
Which other clients might you want to profile?
Clients
 

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