Brand Identity | Website Development
King Country
Industry
Food
Company Size
Small
Locaion
Newzealand
About King Country
King Country is co-manufacturing champions of naturally, better pet food, giving your business the competitive advantage to thrive.
Challenges
Wanting to increase organic traffic and revenue, Nexba partnered with Online Marketing Gurus in February 2021 to deliver an SEO strategy. This strategy focused on optimising Nexba’s keyword strategy, and quality of content, along with fixing technical issues that were present as a result of a website migration.
Our Gurus engineered an integrated marketing strategy to maintain and build up competitive SERP results through monthly link building and continual Google health checks. The goal was to improve page rankings and organic traffic, and optimise keyword strategy to increase the amount of qualified leads and organic ROI.
Upon onboarding, together with Nexba, we identified three initial priorities: to maintain top rankings during website migration, to drive traffic to the site through valuable content, and to optimise content on key category pages with keyword-rich copy.
Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
- Keyword rankings took a hit due to a poor site migration
- Technical adjustments were required for performance and user experience benefits
- Lack of schema to improve SERP presence
Our Approach
Our SEO Gurus identified three initial priorities. Firstly, our SEO Gurus were tasked to maintain top ranks during website migration secondly, drive traffic to the site through valuable content and thirdly, to optimise content on key category pages with keyword-rich copy. Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
Strategy & Execution
Services
Brand Identity & Website Development
Services
Brand Identity & Website Development
Services
Brand Identity & Website Development
Outcomes
With a brand essence rooted in NZ’s clean, green provenance, we designed and delivered these elements for the business and brand.
An overwhelmingly successful global launch included pre-sales 12 months ahead of the first production.
Key Results
256%
Increase in Organic ROI
256%
Increase in Organic ROI
256%
Increase in Organic ROI
Hear from the Client
I have worked with Clent across a number of projects for almost 20 years, he has a knack of bringing together talented people from all over the world to deliver exceptional results on time and on budget.
