Hidrive - Make Certain
Strategy-Led Growth. Driven by Discovery.
Client
Hidrive is an Australian manufacturer of integrated ute canopies and light truck service bodies, supported by a national installation network.
Industry
Services
- 3D Process™ Discovery Workshops
- Brand Strategy & Positioning
- Campaign & Content Marketing
- Creative & Design
- Digital & Development
- Graphic Design & Asset Creation
- Marketing & Growth
- Marketing Automation Systems
- Marketing Service Level Agreement (SLA)
- Paid Media (Google, Meta, LinkedIn)
- Photography, Videography & Post Production
- Reporting & Attribution Frameworks
- Social Media Strategy & Execution
- Strategic Consulting & Board-Level Advisory
- Strategy & Brand
- UX/UI Design & Optimisation
- Visual Identity Design
- Website Design, Development & Hosting
Overview
When Jewell Projects began working with Hidrive, marketing was limited to ad-hoc activity managed by a junior assistant, and the website barely explained what was sold.
Since 2022, Jewell Projects has helped transform Hidrive from manufacturer to a more customer-centric organisation. Guided by the 3D Process™, we’ve unified leadership and operations around a single idea: certainty.
Today, certainty defines the brand, its people, and its promise — delivering fit-for-purpose solutions, on time, through a national installation network that no one else can match.
Challenge
Hidrive had a logo but not a brand. Within the industry, few understood what Hidrive represented.
Marketing was fragmented, the website outdated, and the business lacked a clear growth strategy.
The Founder-led vision to become the Esky of service bodies required an overhaul.
Hidrive engaged Jewell Projects under a Service Level Agreement to deliver end-to-end marketing capability: strategy, design, web, content, video, and campaign management.
With sophisticated project management and a dedicated team of marketing specialists, we brought structure, cost efficiency, and synergy across every touchpoint — laying the groundwork for a cohesive, scalable marketing engine.
Approach
Powered by the 3DProcess™
Discovery
Jewell Projects led collaborative workshops with Hidrive’s leadership and sales teams, uncovering key insights across business, brand, and customer segments.
The process clarified Hidrive’s core value proposition — Certainty — and built a lifecycle-aligned marketing strategy mapped directly to CRM workflows.
Design
A new performance-focused brand and website were developed to drive conversion and user experience.
- HubSpot CRM was integrated with automated marketing, creating full visibility from lead to sale.
- Content libraries, campaign systems, and creative assets standardised the brand across all touchpoints.
Deploy
A complete digital marketing ecosystem launched across SEO, SEM, and social media — supported by content marketing, paid media, and performance dashboards.
Using sprint-based project management, campaigns were continuously optimised and aligned with leadership metrics.
The Outcome
- Grown from around 60 to 300+ employees — a major cultural and commercial shift.
- Leveraged the 3D Process™ and CEO-down leadership to drive transformation.
- Replaced silos with collaboration across sales, product, and engineering teams.
- The brand now operates with confidence and alignment — marketing, operations, and leadership moving in rhythm.
- Clarity of message has delivered consistency of performance.
- Growth feels predictable and outcomes are measurable.
- The business now truly lives its promise: certainty in product, service, and every customer interaction.
The Partnership
This has been a deep, trust-based collaboration.
Jewell Projects has served as a strategic advisor, embedded partner, and trusted extension of the Hidrive team — guiding strategy, enabling capability, and supporting execution from boardroom to workshop floor.
Together, we’ve built a platform that doesn’t just market a product but expresses a culture of quality, care, and continuous improvement.
“It’s a partnership defined by belief, connection, and a shared aspiration for an exceptional customer experience end-to-end.”
Jewell Projects helped to transform our approach to marketing.
The 3D Process gave us much needed clarity and alignment, branding and online presence. Much more than an agency, they’re a business partner.
Chief Revenue Officer (Former)
The Future
With the brand foundation established, the next chapter focuses on evolution.
Jewell Projects is helping Hidrive refine its brand architecture across acquisitions and transition from product-based communication to a customer-journey-driven experience — the right message, right audience, right time.
This includes a solutions-focused website and integrated campaigns that connect marketing with operations to drive the sales pipeline.
The current major activation — a Ford Ranger Super Duty launch — positions Hidrive alongside one of Australia’s biggest automotive brands, amplifying the benefits of a 4.5-tonne towing platform across the entire business and signalling a confident new era of scalable, sustainable, and profitable growth.
Key Outcome
Revenue Growth
+300% increase across engagement period
Pipeline Expansion
15× marketing-sourced growth
Efficiency
CPL <50% of industry average
Performance Speed
7 days to market activation
Let’s turn your next campaign into a success story.
We’d love to help you clarify, build, and launch — just like we did here.
