3D PROCESS: Killer Questions

A simplified guide to grow your brand, connect with customers and build a profitable business

Killer Questions

Step 1 of 5

1. DISCOVERY – Get Clear on Who You Are and Who You Help

Business Basics

What do you do in plain words?(Required)

Why did you start this business?

What makes you proud of what you offer?

Where do you want your business to be in 5 years?

Products and Services

What are the main services or products you sell?(Required)

Which ones bring in the most income or have the most potential?

What problems do they solve for your customers?

What’s your signature or standout offer?

Customers (Segmentation and Targeting

Who are your best customers? (Age, job, industry, lifestyle)(Required)

Are you trying to reach people in your area, country, or globally?

What are your customers saying about you — the good and the bad?

How do people usually find out about you now?

What kind of person or business is not a good fit for what you offer?

Competitors

Who else does what you do?(Required)

How are you different from them?

What do they do well, and where do you see gaps?

Customer Journey

How do people first hear about you?(Required)

What gets them interested?

What do they need to know before they buy?

What happens after they become a customer?

3D PROCESS: Killer Questions

Killer Questions

1. DISCOVERY – Get Clear on Who You Are and Who You Help

Business Basics

Products and Services

Customers (Segmentation and Targeting

Competitors

Customer Journey

2. STRATEGY – Build the Brand and Plan to Grow

Purpose and Positioning

Brand Personality

Audience Focus

Marketing Goals and Metrics

Offers and Messaging

3. DESIGN AND DEVELOPMENT – Build What You Need

Brand Identity

Website and Online Presence

Social Media and Content

CRM and Lead Management

4. DEPLOY AND GROW – Share Your Brand and Get Results

Launch Plan

Paid Ads and Reach

SEO (Search Engine Optimisation)

Email Marketing

Publicity and Trust

BONUS SECTION: SEGMENTATION, TARGETING AND POSITIONING

Segmentation

Targeting

Positioning

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