Digital Form Digital Media Step 1 of 8 12% 1. Client OverviewBrand NameIndustryKey Brand AttributesPrimary Goal 2. Project ScopeCampaign ObjectiveTarget AudiencePrimary Channels 3. Messaging and PositioningCore MessageKey Value PropositionsTone of Voice 4. Creative RequirementsAd FormatsContent StyleCall to Action (CTA) 5. Performance MetricsKPIs:Impressions and reachEngagement rateClick-through rate (CTR)Conversion metricsReporting Cadence 6. TimelineCampaign Launch Date MM slash DD slash YYYY Duration 7. Budget OverviewTotal BudgetAllocation 8. Contact InformationAccount ManagerName(Required) First Email PhoneCreative LeadName First Email Analytics & ReportingName First Email 2281060732
