Remember: Clarity Sells and Confusion loses… Make it specific!!
We want prospects to get ‘bammed’ right in the face right away with exactly what this offer is, who it is for, and how it is going to help them.
Pick one problem and solve it really well, we don’t want the kitchen sink offer.
Think about what is their biggest, juiciest problem that their currently experiencing, the one that THEY think is the most important or the one that is currently the most painful for them.
Examples:
If you are in the online business space: it’s not ‘I help you grow your online business’, it’s ‘I help you setup and create your first product’.
If you were in the weight loss industry ‘I’m going to help you lose weight’ maybe it’s going to be ‘I’m going to help you lose that last 5kg’.
It’s not ‘I help you to be healthier and happier’, it’s ‘I help you to have more energy in your 50’s than you did in your 20’s’
It’s still solving a similar problem, it’s just doing it in a more specific, more direct and more exciting sounding way.
Don’t use your industry language or terms, use your audience’s own words (so that a grade 4 student could understand it).
Not only are you going to help them get from point A – B, your going to do it in a way that either saves them time, or saves them effort or saves them money. Think about which one of those three things they have the least of and probably value the most.
