Case Study
King Country
Your Natural Selection
I have worked with Clent across a number of projects for almost 20 years, he has a knack of bringing together talented people from all over the world to deliver exceptional results on time and on budget.
Brand Identiy | Website Devlopement
King Country is co-manufacturing champions of naturally, better pet food, giving your business the competitive advantage to thrive.
Mission
To face the challenges of their digital marketing and sales efforts. King Country approached Jewell Projects for help with campaign performance and optimisation, HubSpot automation, customer journey mapping, and business intelligence and reporting.
Methodology
Recognising the need to place the customer at the centre of our strategy, we began with a comprehensive Discovery Workshop to understand Vast Fitness’s unique selling propositions and target audience. We conducted thorough research and analysis to inform our approach, which included the following key elements:
- Audience Analysis Identified target audience, their needs, and preferences through qualitative data from key stakeholders and past customers.
- Brand Positioning Clarified King Country's unique value proposition in a saturated market.
- Competitor Analysis Conducted SWOT analysis to understand the competitive landscape.
To face the challenges of their digital marketing and sales efforts. Vast Fitness approached Sydney Digital Marketing for help with campaign performance and optimisation, HubSpot automation, customer journey mapping, and business intelligence and reporting.
- Meta Ads Built a full-funnel approach across awareness, consideration, and conversion stages, with A/B testing for optimal results.
- Search Engine Optimisation Optimised existing content, created new pages and blog posts, and improved search rankings and organic traffic.
- HubSpot Integration Implemented a custom lead scoring matrix and automated workflows to enhance lead quality and sales efficiency.
Impact
With a brand essence rooted in NZ’s clean, green provenance, we designed and delivered these elements for the business and brand.
An overwhelmingly successful global launch included pre-sales 12 months ahead of the first production.
- Enhanced Lead Quality Improved lead-to-sale conversion rate due to targeted keywords and optimised campaigns.
- Better Campaign Efficiency Achieved higher engagement and conversion through refined advertising strategies.
- Increased Search Rankings Immediate lift in search rankings and traffic from organic search channels.
For privacy reasons, specific numbers are not disclosed, but due to our successful collaboration over six months, King Country was acquired by a major industry competitor in late 2024. Our relationship with King Country continues to thrive as we also collaborate with their new parent company, Clean Health Fitness Institute.
