Digital Form Digital Media Step 1 of 8 12% 1. Client OverviewBrand Name Industry Key Brand AttributesPrimary Goal 2. Project ScopeCampaign ObjectiveTarget AudiencePrimary Channels 3. Messaging and PositioningCore MessageKey Value PropositionsTone of Voice 4. Creative RequirementsAd FormatsContent StyleCall to Action (CTA) 5. Performance MetricsKPIs:Impressions and reach Engagement rate Click-through rate (CTR) Conversion metrics Reporting Cadence 6. TimelineCampaign Launch Date MM slash DD slash YYYY Duration 7. Budget OverviewTotal Budget Allocation 8. Contact InformationAccount ManagerName(Required) First Email PhoneCreative LeadName First Email Analytics & ReportingName First Email 23252
