DIGITAL MARKETING, SEO & RELATED SERVICES

1. Service Scope

Jewell Projects provides full-spectrum digital marketing and SEO services, including:

• Paid Media Campaigns: Google Ads, Microsoft Ads, YouTube
  
• Paid Social Media Campaigns: Meta (Facebook & Instagram), LinkedIn, TikTok
  
• Organic SEO: On-page optimisation, technical SEO audits, off-page backlinking
  
• Content Strategy & Blogging aligned with SEO and funnel stages
  
• Landing Page Development & Conversion Rate Optimisation (CRO)
  
• Digital Analytics Setup & Campaign Performance Reporting
  

Services may be delivered as part of a campaign, ongoing retainer, or special project.

2. Client Responsibilities

The client agrees to:

• Provide access to relevant ad accounts, analytics, website CMS, and hosting where required.
  
• Ensure accurate and timely provision of business/product/service information.
  
• Approve creative, copy, and media spend promptly in accordance with campaign timelines.
  
• Maintain payment methods in good standing for any direct advertising platforms (e.g., Google Ads billing profile).
  

Jewell Projects is not responsible for delays caused by lack of access or client-side approvals.

3. Deliverables & Timelines

Deliverables may include:

• Ad account audit and campaign setup
  
• Keyword research, targeting strategy, and content calendar
  
• Ad creatives (copy + design, unless supplied)
  
• Monthly blog articles or long-form SEO content
  
• Technical SEO reports and implementation (if access is provided)
  
• Regular campaign reporting with insights
  

Retainer timelines are monthly unless otherwise agreed. Campaign durations, lead times, and rollout schedules are agreed at the start of each engagement.

4. IP & Confidentiality

• The client retains ownership of their own accounts and campaign data.
  
• Jewell Projects retains ownership of proprietary strategy frameworks, templates, and internal tools.
  
• Creative assets designed by Jewell Projects are transferred to the client upon full payment.
  
• All client information is kept confidential and handled with due care.
  

5. Payment Terms

• Monthly retainers or project-based fees are invoiced in advance, due within 7 days of issue.
  
• Media spend (ad platform costs) is billed directly to the client’s credit card or payment method.
  
• Additional services (e.g., video, landing page dev, extra content) are quoted and invoiced separately.
  

Late payments may result in paused services, campaign disruption, or access suspension.

6. Termination Clauses

• A minimum 30-day written notice is required to terminate any ongoing monthly engagement.
  
• Upon termination, Jewell Projects will:
  
  • Provide a final performance report
    
  • Return access and hand over campaign assets
    
  • Cease all campaign activity and optimisation efforts
    

Partial months are not refunded. Work completed to date is billable and non-refundable.

7. Disclaimers

• Jewell Projects makes no guarantees regarding specific performance outcomes (e.g., ROAS, lead volume, ranking position) as these depend on market factors, competition, audience behaviour, and platform algorithm changes.
  
• Campaign performance is subject to testing and optimisation phases and should be viewed as an iterative process.
  
• Ad approval delays or policy changes by third-party platforms are outside of our control.
  

8. NSW / Australian Law Reference

These Terms & Conditions are governed by the laws of New South Wales, Australia. Both parties agree to resolve disputes under the jurisdiction of NSW courts. Services are delivered in accordance with the Australian Consumer Law, the Privacy Act 1988 (Cth), and platform-specific policies (e.g., Google Ads, Meta Ads).